Digital printing has fundamentally changed the way we produce printed materials. Unlike traditional methods such as rotogravure, offset or flexographic printing, digital printing offers unparalleled flexibility, speed, and cost-efficiency — especially for short runs, personalized content, and on-demand production.

Digital décor printing is reshaping the possibilities for lifestyle and interior products. In the past, design options were constrained by the technical limits of gravure cylinders, often resulting in repetitive patterns. Today, digital printing removes these boundaries, enabling unique, long, and complex designs without repeat restrictions like in analogue printing. This technological shift aligns with growing societal demand for personalized products — from furniture to flooring to decorative panels — making digital printing a key driver of innovation and individuality in modern living spaces.